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The web page states the following, "An Instagram Photographer In Transit." We saw that the web site said " Im delighted to announce that weve reached an agreement to acquire Tumblr! Will help Tumblr get even better, faster." It also said " And 24 billion minutes spent onsite each month. On mobile, more than half of Tumblrs users are using the mobile app, and those users do an average of 7 sessions per day. Tumblrs tremendous popularity and engagement among creators, curators and audiences of all ages brings a significant n." The header had beatles as the highest ranking optimized keyword. This keyword is followed by rickenbacker, geekdom, and santa which isn't as urgent as beatles. The other words alanweinkrantz.tumblr.com uses is guitar.