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The web page states the following, "The Aerys NHL writers - now on Tumblr! Aerys Sports NHL Facebook." We saw that the web site said " Aerys Sports NHL Twitter." It also said " A Cup A Bruin Boston Bruins Superlatives. Okay Bruins fans, weve got a cool idea that we want all of you to take a part in. For the first time ever we are going to have Boston Bruins Superlatives, with the results coming from you, the readersfans. Below is a list of the categories, what you need to do is fill in the name of the player. We want to know what all you Bruins fans think! This weeks Hump ." The header had Tyler Seguin as the highest ranking optimized keyword. This keyword is followed by NHL, Patrice Bergeron, and kings which isn't as urgent as Tyler Seguin. The other words aerysnhl.tumblr.com uses is panthers.