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The web page states the following, "A Note For The Outcast." We saw that the web site said " Raw, Refreshing and Ready for BIG things Francesqa." It also said " Contemporaryalternative rock bands have flooded the British music scenes in the last year but few have proved themselves ready, or worthy, for mainstream success. Francesqa, however, stand tall amongst their peers; absorbing their audience in layered guitar riffs and frontman Ashley Wilkies vocal it will be difficult for even a casual listener to not put their 2011 EP on repeat." The header had album review as the highest ranking optimized keyword. This keyword is followed by music review, music blog, and music which isn't as urgent as album review. The other words a-note-for-the-outcast.tumblr.com uses is album cover.