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The web page states the following, "Meet the DayMakers Crew! Kayleigh Powell Assistant Researcher Production Coordinator." We saw that the web site said " Other skills include, communication and team working, I have had the opportunity to further develop these skills through being a Student Representative and through team projects on my course." It also said " Research and investigation are other key skills I have developed with innovation always being a key aim in my work. I am currently working on." The header had behind the scenes as the highest ranking optimized keyword. This keyword is followed by freelancer, mediacityuk, and 7daysinjune2012 which isn't as urgent as behind the scenes. The other words 7days-daymakers.tumblr.com uses is bbc.