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The web page states the following, "Youll be surprised what you dont already know." We saw that the web site said " Youre curious, so ask away." It also said " Why would lou give you his number? We really hit it off when we first met, you know sometimes you just click with people like that? Are you a girl or a boy? What does louis talk to your about. Mostly louis texts me when he wants to vent about the boys, management, hate, etc. but quite frankly it is a bit frustrating that i only hear from him when hes out of sorts like that x." The header had one direction secrets as the highest ranking optimized keyword. This keyword is followed by one direction exposed, harry styles, and louis tomlinson which isn't as urgent as one direction secrets. The other words 1d-secrets.tumblr.com uses is one direction.