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The web page states the following, "The North Face Joey Ones Interview." We saw that the web site said " Anto Hinh-Thai gives us the first film of a diptych that is equal parts aesthetic and emotional." It also said " The sharp edges and massive inertia of the concrete meet the flow and dynamism of the run, leaving the audience breathless. This visual paradox is underlined by the soundtrack; the composer Tez also mixes two opposites. The organic feel of the runner is juxtaposed by his ferocious electronic production." The header had the north face as the highest ranking optimized keyword. This keyword is followed by joey ones which isn't as urgent as the north face.